Thursday, December 27, 2012

The Real Role Of A Team Leader

Team leaders play a very important role in the development and encouragement of a team. It is their job not only to ensure that the standards of their team are high and the tasks that have been assigned are being done, but also to ensure that the team spirit and morale of their team is kept.

Some of the main characteristics of a team leader are:

1: They need to have the ability to inspire a team.

The Real Role Of A Team Leader

2: They should be responsible and dependable.

3: It is very important that a team leader can recognize and acknowledge the contributions and ideas of their team members.

4: That they can celebrate the accomplishments of their team.

Here are some tips on how to be a good team leader:

1: Provide team leadership and coaching. It is important that you set a good example to your team. For example, try not to arrive late or leave early while you are working. You should always try to encourage the group through dexterity and constant improvement in their work. And always try to recognize the accomplishments and performances of the team.

2: Try to ensure that your criticism is constructive. When you are reporting back to a person in authority, try to highlight the good points as well as the bad points. If you only convey the bad points it may also reflect badly on you. Try to supply distinct suggestions on how to solve these problems that have lead to bad performances.

3: If you are positive, then this enthusiasm will give your team a lot of encouragement. Motivation is a very important characteristic of a team leader. If your team is at a low point, try to motivate them by eg. Having a meeting and discussing what the problem may be or by running small competitions among the team. Setting targets and having prizes for the winners can be an excellent form of encouragement. You should always listen to what your team has to say and by having a meeting every now and then you can take in their ideas-they may even have better ideas than yourself! It is very important to value these ideas.

4: Try to train your team without actually doing the task at hand yourself. If you constantly do the job for the team member they will find it very hard to learn and they may become dependent on you. It can also hinder a team members confidence and skills.

5: A team leader needs to be very committed to their job. They may need to work extra hours or be available at short notice. They have to be committed to their team and ensure that the standards of performance are kept at a high level.

There are many ways that a team leader can kill team spirit. Here are a few examples:

- If you are critical of your team it may discourage your team members and thus cause tension. This in turn will drain your team.

- You should never talk about team members behind their backs. This may cause them to distrust you and it could also form a barrier between you and your team.

- You should not speak unfairly or badly about people in authority. Not only does it reflect badly on yourself but it could also cause you to lose your job.

- It is important that you try to get to know all of your team members. You will be highly valued by your team if you show that you are interested in what they have to say. If you fail to get to know members of the team it may make them feel that their hard work is not appreciated.

- And finally, never make others look bad. You should always take the blame for your own mistakes. If you leave it for your team members to pick up after you, it only reflects badly on yourself. It may be the easy way out to blame others but always remember that to build a barrier between yourself and your team is only killing the team spirit which is crucial if you want your tea to perform well.

It may take some time for you to build up a strong team but never give up. If you act as a good team leader, your team will eventually be there for you through the good times during your career and also the bad.

The Real Role Of A Team Leader
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Sarah Coppin, is the lead copy manager of Redfly Marketing LTD. – Online Marketing Ireland. For more information visit http://www.redflymarketing.com
© 2007 Sarah Coppin. You may reprint this article online and in print provided the links remain live and the content remains unaltered (including the "" message).

Tuesday, December 18, 2012

Article Writing - How to Summarize an Article

So you have a lengthy article and you want to learn how to summarize your article in an effective manner. You can write a summary in just five minutes. Here is how to do it.

Step 1: Start writing your summary immediately.

Don't sit there and think about what to include in your article summary. Start from the beginning of your article and start writing immediately. Your article has numerous paragraphs. Start from the first paragraph.

Article Writing - How to Summarize an Article

Step 2: Pick the most important sentence in each paragraph.

Always start by picking just one sentence from each paragraph. Notice that in every paragraph, there is a key message. If this key sentence doesn't exist, create one for your summary. You should use no more than 2 sentences to summarize each paragraph.

Step 3: Link all the key sentences together.

A summary is like a mini-article for your main article. When you pick sentences from the paragraphs, they may appear to be disconnected. Now is the time to do some "stitching" work. When you are finished, reread the summary again to make sure that the words are flowing nicely.

When writing summaries, do not add anything that you have not written about in the article body. The summary is supposed to be a short paragraph that sums up all the key points. If you add extra materials, they won't seem to fit. Your readers may also be confused because something new just popped up from nowhere.

With practice, you should be able to write summaries in record time. Try to beat my personal best of 2 minutes! - (Well, it's a really short summary.)

Article Writing - How to Summarize an Article
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Want to learn how to get to the top of Google using Article Marketing?

Join the article marketing newsletter by Darren Chow

Saturday, December 15, 2012

GDI Good Life - Article Marketing - How to Get People to Read Your Articles

Article marketing is the best method when it comes to generating traffic, building your downline, getting leads and most importantly making money. The income you can generate with article marketing is limitless; earning a 6 to 7 figure salary is very realistic.

Sadly many new internet marketers do not understand the power behind this explosive technique, which results in not being able to get visitors to read their articles. Because of all the information that is posted up online, the typical web surfer doesn't have the time to read your article unless it's catchy and sustains their interest. Remember you only have 5 seconds to grab your reader's attention, so you need to put some serious thought into your Article Title.

Let's keep it real, say you wrote the best article ever. The content was very informative, it wasn't too long but wasn't too short and you had a strong resource box. Everything is put together perfectly expect for your article title which is,

GDI Good Life - Article Marketing - How to Get People to Read Your Articles

"This Is Not The Best Information But It's Okay",

You wouldn't get a lot of visitors. Now if you're someone that's trying to improve your article titles, here are three simple tips to increase the number of readers:

GDI Good Life Tip #1 - Demanding your Readers Attention

Everyday internet marketing gets more and more competitive, so you have to understand that you only get one chance to make a good impression, So Make It Count. To achieve this, you have to think like your target audience and create a title that makes your reader curious and eager to see what your article is all about. There are countless ways to creating an engaging title that sparks a web surfer's interest.

GDI Good Life Tip #2 - Back Up Your Title

As a serious Google-head, my number one pet peeve is finding an article that catches my attention but when I start reading it the content is very bad and has no connection to the title. I strongly recommend that you SHOULD NOT lie in your title or make any false accusations if. By doing this you are frustrating your readers which has a snowball effect on your online business. Every time you lose a visitor you're losing traffic which has an effect on your leads, resulting in a poor sales record. So if you're goal is to make some good money online I suggest that you DO NOT DO THIS.

GDI Good Life Tip #3 - SEO Approved

The best way to get your articles read online is through Search Engine Optimization by simply choosing the right Keyword Phrase. making an appealing title with the right keyword phrase (i.e.Good life GDI Tips: How To Get People To Read Your Articles) will result in a better ranking on Google, Yahoo and other search engines. More visibility means more prospects which means more money.

The process of creating a great title does not have to be hard but it's important to make sure your article is read by the majority of the readers, thus being the most important aspect of article marketing.

If you want to learn more about Article Marketing and begin your business down the right path, then take the first step towards financial freedom and check out my resource box.

GDI Good Life - Article Marketing - How to Get People to Read Your Articles
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Christopher "Good-Life" Morris is a well experienced internet marketer who has a passion for Helping those in need and pushing others to their highest potential. If you are struggling with leads and tired of failing, check out http://www.gdigoodlife.blogspot.com and see what a FREE training kit can do for you. LET'S MAKE A DIFFERENCE WHILE MAKING MONEY.

Friday, December 7, 2012

Format For Writing a Newspaper Article

Writing articles for newspaper is such a rewarding experience as you can share information to thousands of people. If your articles are of high quality, you can potentially make a living by sinking your teeth into this endeavor. Before you can make that happen, you will need to learn how to write newspaper articles using the correct format.

1. Headline. This is the part where you tell your readers what your topic is all about. You can use your headlines to draw more attention by making them punchy and very descriptive. Your target readers must have a solid idea about the gist of your content by just looking at your headlines.

2. Byline. This is the part where you include your name as the author of your article. Just beneath this part, you can indicate the date when the article was published.

Format For Writing a Newspaper Article

3. First paragraph. This is the most important paragraph when writing newspaper articles. Thus, it must be well-written, highly informative, and content-rich. Your readers must find all the important information in this part. You must also be able to answer all the questions that they might have in mind.

4. Succeeding paragraphs. Depending on the data that you have gathered, you can use your succeeding paragraphs to present supporting data and quotes from key people involved in your chosen topics.

5. Additional information. This one is optional. If you are writing an article as a follow up on the news that you have reported in the past, you should give your readers background information. This can help in promoting better understanding.

Format For Writing a Newspaper Article
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By the way, do you want to learn more about using articles like this to drive traffic to your website and increase online conversions?

If so, I suggest you check this out: article marketing traffic.

Sunday, December 2, 2012

Best Friend Tattoos - Today's Most Popular Ideas For Friendship Tattoos

Best Friend Tattoos are a great way to celebrate an important friendship that you want to last forever. Your best friend is someone that holds a special place in your life and for that reason the friendship calls for a special tattoo. Here you will find great ideas for the most popular best friend tattoos today.

If you have a best friend with whom you share a special bond there is no better way to express your feelings and show the world than with a tattoo you share in common.

A very important consideration for a best friend tattoo is to think about what may happen in the future, if for some reason the friendship ends. You do not want to be left with a tattoo that brings back memories that are unwanted. But that won't happen...right. For this reason you may want to go for a design that would stand equally well on its own. Also, a tattoo of the best friends face, birthday, name or initials may not be the best idea.

Best Friend Tattoos - Today's Most Popular Ideas For Friendship Tattoos

Once you and your friend have agreed to get a tattoo together you will need to decide:

1. Do you want a want a matching tattoo?
2. Do you want a symbol that represents something significant with your friendship?
3. Do you want a tattoo that is split in half-where each person wears one half of the whole tattoo? This type of tattoo makes the statement that together you are one and complete each other.

There are lots of places to get ideas for best friend tattoos. Meeting with different tattoo artists can be helpful. They can help you brainstorm and come up with creative designs. Another idea is to join a tattoo forum where you can share ideas and pictures with others just like yourself that have or are looking for this type of tattoo.

There are countless numbers of tattoos that will work for best friends. Here are some popular ideas for you to consider:

Celtic knot tattoo-symbolizing eternity with all the lines weaving together in an intricate endless loop, this is very popular for friends. This is also considered to represent the union of two souls.

Single yellow rose tattoo-the yellow rose is a symbol for friendship.

Yin and yang tattoos-these tattoos have their roots as Chinese symbols but now have become a universal symbol for complimentary opposites.

Peace symbols-for the peace loving personalities, this symbol had its origin in the 1960's during the hippie movement and are very popular.

Chinese and Japanese language characters that stand for friendship are one of the top choices today for best friends.

One half of a song lyric or quote you both enjoy-each person wears the other half so together they are one.

Stick friends holding hands.

Devil and an angel tattoos-representing your opposite sides, yet at times, complimentary personalities.

Star tattoos are extremely popular today between friends. You can do so much with stars in terms of colors, sizes and points. A creative idea is to for each person to have a trail of shooting stars-one trailing to the left and the other to the right.

Zodiac signs are popular-you might want to consider wearing your own zodiac sign just in case the friendship ever breaks up.

The infinity symbol-consider using the infinity symbol alone or as the center of a tattoo with more design around it. Anything with the infinity symbol will be a representation of something that lasts for ever.

A Claddagh tattoo-This is the Irish symbol for love and friendship and makes a very popular tattoo for best friends. It is depicted as two hands holding a heart with a crown on top. It has a very powerful meaning: "with my two hands I give you my heart, and crown it with my love."

Best Friend Tattoos - Today's Most Popular Ideas For Friendship Tattoos
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The absolute best way to get creative and original ideas for best friend tattoos is to visit our site at http://www.cutetattoodesigns.com. In particular, take a look here for best friend tattoos.

Friday, November 30, 2012

Article Writing & Copywriting Secret - How To Make Your Article TITLE Sell

Most authors are wasting their time producing dozens to hundreds of high quality articles that never reach a fraction of their traffic potential. It's a darn shame.

When I review the behind-the-scenes traffic statistics on millions of articles that have produced millions of monthly page views in my article content lab...ONE thing is clear: All articles are not created equal even when everything about them is identical except for the TITLE.

The reason is probably not what you think.

Article Writing & Copywriting Secret - How To Make Your Article TITLE Sell

If you've been schooled on traditional copywriting, you know that in the offline world, the headline determines as much as 95% of the success of the book or article. This statistic takes into consideration what makes the book title successful: Whether a human buys it or not.

Article Writing on the Internet is a whole different story because of the way your articles reach humans who have an interest in them.

MYTH: Most people will read your articles because they came to a website and started browsing just like they do if they were to have gone to a local book store to find a book of personal interest.

FACT: Wrong! Most people will search the Internet using one of the major search engines and they will be putting in between 1 to 5 keywords that are related to the topic of the article or information they are looking to locate. The search engines will then deliver results that best match the human's interest.

YOUR GOAL: To have your articles show up in the search engine results for the keywords and topics that are most related to the content of your article.

HOW?

You must embrace this TITLE creation & traffic-building truth:

The first 3-5 words of your TITLE determine the success of your article in terms of how much traffic your article will generate back to your website. Success can only be had when you create keyword rich titles for your articles that match the most commonly searched keywords for your topic.

How to determine which keywords are rich and the right ones to use for your article?

You'll need a keyword research tool. Some are free and some are fee-based. Overture.com has a popular keyword research tool that shows you the most common search results from the Yahoo search engines directory. If you want to see what's on "Google's Mind" you can try one of their current beta tools called "Google Suggest":
http://www.google.com/webhp?hl=en&complete=1

Whether you use a web-based keyword research tool or invest in one of the more advanced application level software keyword research tools, it's critical that you learn know how to do keyword research.

A "Good" vs. "Bad" TITLE Example:

Here is an example of the difference between a non-keyword rich TITLE vs. a very keyword rich TITLE that is proven to perform better in terms of traffic creation:

Bad TITLE Example:

"Top 9 Ways You Can Acquire Fractional Jet Ownership"

Excellent Keyword Rich Title Example:

Fractional Jet Ownership - 9 Strategies to Help You Acquire Your Private Jet

Why is it more effective?

Because it does not waste the first 3 words of the title with meaningless garbage words like "top" or the number "9" or "ways"...and gets right to the important words that might be found when someone is using a search engine to research a topic related to your article.

You'll also notice in my example that I included the word "Private" Jet. Why? Because my keyword research said that people who search for fractional jet also search for the word "private jet" and therefore I wanted to boost the chances that my title would be found by a larger number of potential visitors to the article.

Two recommendations on what NOT to do:

1) Don't include garbage characters in your TITLE such as quotes, tildes, asterisks or anything else that a search engines has to work hard to discard in order to understand the TITLE of your article.

2) Do not engage in any search engine spam technique by having keyword rich TITLES that have nothing to do with the topic of your article. You'll only be hurting yourself as the search engines already aggressively filter out bad behavior like this.

YOUR INTELLIGENT KEYWORD RICH TITLE COPYWRITING CONCLUSION:

If you want to maximize your results from any article writing strategy, you must master keyword research so that you can create keyword rich and intelligent article TITLES. Your pay off will be massive amounts of traffic to your articles and website thanks to the search engines who love smart keyword rich TITLES!

Article Writing & Copywriting Secret - How To Make Your Article TITLE Sell
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Christopher M. Knight invites you to submit your best quality original articles for massive exposure to the high-traffic http://EzineArticles.com/ expert author community. When you submit your articles to EzineArticles.com, your articles will be picked up by ezine publishers who will reprint your articles with your content and links intact giving you traffic surges to help you increase your sales. To submit your article, setup a membership account today: http://EzineArticles.com/submit/

(c) Copyright - Christopher M. Knight. All Rights Reserved Worldwide.

Monday, November 26, 2012

How To Make 100 Dollars A Day - 5 Easy Steps

How many ebooks or reports have you purchased lately promising to put you on the easy road to internet wealth? Don't worry about keeping count, it's a necessary step in your online marketing curve.

A word of advice; don't let your friends or family chide you for not becoming an Internet Millionaire overnight. Just remember that its the 80-20 rule that applies to business life online, just as it does in the 'real world.' Of every 100 marketers trying to make money on the internet, only 20% will really ever make it. The other 80% try, but never get started or remain unfocused, hopping from one opportunity to another.

If you want to be successful (just as in real life) you have to practice the 'Power of One' approach. That means focus on one thing at a time, get really good at it... then move on.

How To Make 100 Dollars A Day - 5 Easy Steps

I'm sure your curiosity is boiling over right now wondering just how easy it's gonna be to make 0 a day. After all, I'm pretty sure plenty of so called "Gurus" have already promised you instant riches... right?

So what exactly makes the steps I'm going to give you any different from what you already have? There are really more than five steps to successful Internet Marketing, but for the sake of time, I'm cutting the fluff and giving you the condensed version. But don't worry... what I'm sharing works!

Ready to go? These are easy, fundamental steps that you should learn and work on every day.

Step 1 in the 0 A Day Income System is this...

Make sure you have a PayPal, ClickBank and a PayDotCom account setup for yourself. That's most important! That's how you're gonna get paid;-)

All are quick and easy to setup. It just takes a little of your time.

Go to ClickBank.com for your ClickBank Account.

Go to PayPal.com for your PayPal account.

Go to PayDotCom.com for your PayDotCom account.

You don't need a product or service of your own, you really don't need much of anything.

JUST THE ABILITY TO WRITE A GOOD RECOMMENDATION for someone else's product!

Before you stop reading this article because you possess an inherent fear of writing, I've already made sure you have a way around that, too. You're simply going to become an expert at speaking your article/review (recording it) and having it transcribed. Having someone transcribe your spoken article, may cost you .00 to bucks. That's all... no more I can't write excuses, OK?

I know... I'm probably jumpin' way ahead here, but I know you may be thinking about so many other obstacles that you may just think this is going to be too hard... right?

Listen to me... just one step at a time, OK! We're going to go over a lot of things here for sure. All I want you to do for now is relax and trust in the fact that we're gonna go over everything you'll need to know to be successful with my system.

Okay... the first step you've taken is ensure that you have accounts setup so you'll be sure to receive proper credit (and profits) on product referrals.

So here's Step 2 in our 0 A Day Income System....

We're going to capitalize on an ingenious method where we simply write one article a day (approximately 350-700 words) and in that article you offer a detailed, unbiased review of someone else's product. That's it!

Step 3- You go to ClickBank.com > Marketplace and browse through the programs that you already have knowledge or interest in. Spend some time there. You don't have to feel like you have to pick the first one or two you see. Read the "Pitch Page" and see if it's something you feel you might buy.

Later on, once you get to feeling comfortable there and learn the different ways to search, you'll feel right at home. Several tips for you; when you do your searches, change the search results level from 10 to 30. This will save lots of time. Tip two is don't pick the most popular listed programs as there are a lot of people competing for those.

Learn the difference between 'sort' methods. They are: Popularity, High and Low gravity, % Earned and % Referred. As mentioned earlier, take your time and get to know ClickBank well, really well.

To recap a bit....

*You've setup your affiliate accounts with ClickBank, etc

* You're going to find some products you are interested in reviewing and write a short product review about that product.

* Later, we'll then submit these articles to some popular article directories such as the one you're on now.

Step 4- Now, let's talk briefly about the actual construction of your article.

Your title is the most important part of your article!

Spend 50% of your efforts on the "TITLE" of your article. This is extremely important. If your title isn't full of benefits for it's readers, chances are the article won't even get read... so spend a lot of time on it!

The above point is EXTREMELY important! The title of your article will decide it's success or failure -- plain and simple!

Step 5- And here's the kicker...

Once you've written your article, you are afforded the opportunity to place a small "About The Author" byline at the bottom of each of your articles. Many article publishers use this "ad space" to tell folks a little about themselves and then also place a link back to their website.... just like below.

So... you're going to use this small ad space to place a brief note about you and leave your website link where they can easily find your affiliate product link. This way, when someone reads your rave review about a particular product, they just might want to learn a little more about it. So, they simply click on the link at the bottom of your article and VIOLA! They are transported through cyberspace and...

You get credit for the referral and more importantly a commission if this person decides to buy the product. Dang! I love the Internet!

Follow these steps and do them religiously EVERY DAY and you'll certainly be on your way to seeing how others constantly open their email every morning with a hot cup of their favorite coffee and see those PayPal paydays.

How To Make 100 Dollars A Day - 5 Easy Steps
Check For The New Release in Health, Fitness & Dieting Category of Books NOW!
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Go to http://www.terry-hudson.net/100dayincome.htm where Terry reveals the rest of the 0 Per Day Income System.

Did you find this article useful? Want to know more about how you can position yourself to make 0 dollars a day? Steps 6, 7 and 8 give you many more practical, easy to implement steps including a bakers dozen of the hottest article directories online. If you want to target an income of say ,000 a year, go to terry-hudson dot net for information on this and other ways to put your earnings on an inevitable path upward. Terry has an interesting view on teaching new marketers how to start earning money using the Internet.

Terry Hudson lives in the beautiful US Virgin Islands. He is a licensed boat Captain, scuba enthusiast and avid sailor.

Thursday, November 22, 2012

Article Writing 101: The Perfect Author Resource Box

If you want to really make your article "SELL" then you've got to craft the perfect RESOURCE BOX. This is the "author bio" that is below your article body and it's also known as your "SIG" (short for SIGnature).

Here are the essential items that should be in your RESOURCE BOX:

Your Name: You'd be amazed at how many folks forget to include their name in the RESOURCE BOX. Your name and optional title should be the first thing in your resource box. Your Website Address: in valid URL form. Example: http://Your-Company-Name.com/ Your Elevator Pitch: This is 1 to 3 sentences that encapsulates the essence of what makes you and your offering unique. Also known as your USP (Unique Selling Proposition). Your Call To Action: You've got them warmed up and now it's time to lead them to BUY from you or visit your website. This is where you "Ask For The Sale." Best to only give (1) specific call to action.
Here are some optional items you could include in your RESOURCE BOX:

Article Writing 101: The Perfect Author Resource Box

Your Ezine Subscription Address: While getting your interested visitor to surf your website is nice, capturing their email address can help you begin the confidence/trust process. If you're going to do this strategy, include a URL for your ezine subscription address and do not use an email address for the "join" address. Your Contact Information: Such as your business phone number or how to reach you for interviews or your press/media kit. Keep in mind that article marketing is a timeless strategy and you may not have an easy ability to retract what you put in your article once it hits major distribution. A Free Report: This could also be part of your call to action or your free bonus report that further enhances your credibility as the expert on the topic of your article. Your email autoresponder: I'm not a big fan of this strategy due to the fact that spammers will text-extract your autoresponder address and add it to their spam list. Perhaps this strategy was best for the 1990's and has now run its course. An anchor URL that is related to one keyword or keyword phrase that you want to build SEO strength for. Example: if I wanted to build search engine relevance/strength for the term "Article Writing," I'd link up that term in my resource box to my website. This is an intermediate to advanced level strategy and should not be abused by over-doing it. Keep it simple.
What NOT to include in your RESOURCE BOX:

A listing of every website you own. There is no faster way to dilute your credibility than by posting a half dozen irrelevant URLs that have nothing to do with each other. Best to only post ONE URL that is related to the topic of your article. A listing of every accomplishment you've achieved to date. No one cares. Keep your resource box brief and to the point. Yes, your resource box should be benefit oriented so that the reader finds value in reading it rather than your ego being justified. Advertisements or pitches for products that are not relevant to the topic of your article. Keep the size of your resource box so that it's no larger than 15% of your total article size. Too often I see resource boxes that are 50% of the size of the total article and this is abusive.
Your Perfect Resource Box Conclusion:

The BODY of your article is where you "GIVE" and the RESOURCE BOX is where you get to "TAKE" for your article gift of information. The resource box is the "currency of payment" you receive for giving away your article. Be sure to include your name, website address, your unique selling proposition as briefly as possible and a simple call to action.

Article Writing 101: The Perfect Author Resource Box
Check For The New Release in Health, Fitness & Dieting Category of Books NOW!
Check What Are The Top Cooking Books in Last 90 Days Best Cheap Deal!
Check For Cookbooks Best Sellers 2012 Discount OFFER!
Check for Top 100 Most Popular Books People Are Buying Daily Price Update!
Check For 100 New Release & BestSeller Books For Your Collection

Christopher M. Knight invites you to submit your best quality original articles for massive exposure to the high-traffic http://EzineArticles.com/ expert author community. When you submit your articles to EzineArticles.com, your articles will be picked up by ezine publishers who will reprint your articles with your content and links intact giving you traffic surges to help you increase your sales. To submit your article, setup a membership account today: http://EzineArticles.com/submit/

(c) Copyright - Christopher M. Knight. All Rights Reserved Worldwide.

Thursday, November 15, 2012

What IS the Difference Between Marketing and Sales?

There seems to be a never ending argument among marketing and
sales professionals as to what really is the difference between
marketing and sales functions. More often than not, both
business activity terms are used to describe any business
activity that is involved in increasing revenues. For small
businesses, with limited resources, there often is no practical
difference in marketing and sales functions, all revenue
generating activities are typically implemented by the same
personnel.

As a company grows in revenues and number of personnel, it
typically follows a logical business function progression of
"specialization", a process where the lines between more
generic, departmental descriptions and functions became much
more definitive and associated functional responsibilities
become much more focused. Marketing and sales functions are no
exception.

Marketing and sales functions are diverse yet very
interdependent. Typically "sales" cannot exceed revenue
objectives without an effective marketing planning and support,
and "marketing" directives ultimately becomes useless without
sales to implement the plan.

What IS the Difference Between Marketing and Sales?

Like many complex business issues, it is sometimes easier to
define something by what it's NOT as it is to define it by what
it is. Let's take a closer look at marketing to better define
what sales is not.

Simply defining "marketing" as the "Four P's", product, price,
place and promotion, based on your Marketing 101 class in
college is not practical in today's global markets. In a
general sense, marketing is more theoretic than sales, focused
on purchase causality and is more prescriptive in purpose than
descriptive. Marketing involves micro and macro market analysis
focused on strategic intentions where sales is driven more by
tactical challenges and customer relations. Let's take a closer
look at how marketing is truly different from sales:

Marketing responsibilities are distinct from sales in that
marketing:

* Establishes and justifies the company's best competitive
position within a market

* Initially creates, helps sustain, and rigorously interprets
customer relationships

* Locates and profiles potential markets and key participants
within

* Generates quality sales leads

* Develops effective selling tools

* Formally analyzes and tracks competitor's business strategies
and tactics

* Defines, prioritizes and justifies new product or service
improvements and developments

* Promotes an explicit company product or service image

* Facilitates information transfer from customers to the rest of
the company

* Simplifies the customer's product or service procurement
process

A full time Marketing Manager would be responsible for the
following tasks:

New Product Rollouts:

Strategy development, program incentives, timing and media
coverage

Agency Evaluation:

Selection and evaluation of outside marketing contractors

Customer Database Management:

Software selection, training, maintenance of customer contact
Information

Market Research:

Market definition, prioritization, project management, data
gathering

Pricing Analysis:

Pricing as a marketing tool...initiate and analyze competitor's
pricing practices

Product Audits:

Establishment of a formal means to evaluate competitive
offerings

Public Relations:

Establishment, guidance and coordination of all areas of public
Relations

Trade Shows:

Definition, participation, prioritization and audit for
effectiveness of all trade shows

Product Promotions:

Strategy formulation, program composition, premium definition,
all media coverage

Marketing Communications:

All printed / electronic communication: brochures, catalogs,
price lists, case histories

Media Selection:

Assist in selection and prioritization of all media options:
print, broadcast, multimedia

Internal Communications:

Establish and maintain all inter-company corporate communication
means

International Marketing:

Establish company presence in targeted international markets,
audit for effectiveness

Strategic Planning:

Offer strategic information and alternative insights to
corporate management strategies

Board Meeting Participation:

Communicate and reinforce the company marketing priorities,
strategies and tactics

Corporate Vision Statement:

Proliferate and reinforce the corporate vision throughout the
Organization

Corporate Identity and Image:

Create, maintain, improve and "manage" all corporate images and
symbols

To a "pure" marketer, the marketing role in a company is not
just a business function, but a business philosophy. An
effective marketer truly believes "dominating" their target
market is "owning" their market. The more a marketer can do to
maintain market leadership the more effective they are
perceived within the organization and within the industry.

As customer retention has become more of a business priority in
our intensifying competitive markets, the marketing function
has evolved from influencing potential customers to involving
them the company's business planning and advancement. Effective
marketing also has blurred the distinction between product and
service and continues to apply more influence on the company's
sales representation priorities.

In conclusion, marketing and sales functions are deeply rooted
in each other's purpose and revenue growth intentions. There
are few functional areas in business that relate more to each
other. So the next time you hear someone say the word "sales",
when the appropriate description would have been "marketing",
or vise versa, think of this article and choose from any one of
these documented business functions to make your point of
distinction!

What IS the Difference Between Marketing and Sales?
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Monday, November 12, 2012

How To Make An Email Address

You can have an email address for free - in fact you can have several of them if you want. An email address gives you the facility to communicate through the Internet with friends and even strangers. It also gives you a certain measure of anonymity. This has encouraged people to use email addresses for the sort of communication with others that they might never have thought possible through ordinary (snail) mail.

Making an email address is quite simple. Many email service providers such as Hotmail and Yahoo provide the services free of charge. Others like gmail require that you should be introduced by an existing member. This helps everyone in the long run by ensuring that every member is a genuine and respectable person, and prevents misuse.

To create an email in your name, simply visit the site of the email provider. For example, if you want to make an email in Hotmail, go to hotmail.com and select free email. If you want a yahoo mail, go to yahoo.com and select email from there.

How To Make An Email Address

You will be required to give basic details about yourself. In reputed sites you can safely give your personal details, as these are not misused. You will be asked indicate your general preferences and also whether you could be sent information on specific subjects. You can choose items of interest to you. For example, if you are likely to be shopping, you may opt for shopping information to be mailed to you. If you don't want any information, you can refrain from choosing any one.

You can also have an email address that makes use of your own domain name. In this case you may have to spend a small amount of money, but the email address that you get will be unique and bear your individual or your company name. In this case you can choose your user name and a domain name. Domain name is what comes after the user name in the email address, like hotmail.com. In case of your own domain name this can read like yourname@yourdomainname. This could be your company name or your family name or something like that making it unique to you. Usually hosting companies offer multiple usernames with a domain name.

How To Make An Email Address
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