Article Writing & Copywriting Secret - How To Make Your Article TITLE Sell

Most authors are wasting their time producing dozens to hundreds of high quality articles that never reach a fraction of their traffic potential. It's a darn shame.

When I review the behind-the-scenes traffic statistics on millions of articles that have produced millions of monthly page views in my article content lab...ONE thing is clear: All articles are not created equal even when everything about them is identical except for the TITLE.

The reason is probably not what you think.

Article Writing & Copywriting Secret - How To Make Your Article TITLE Sell

If you've been schooled on traditional copywriting, you know that in the offline world, the headline determines as much as 95% of the success of the book or article. This statistic takes into consideration what makes the book title successful: Whether a human buys it or not.

Article Writing on the Internet is a whole different story because of the way your articles reach humans who have an interest in them.

MYTH: Most people will read your articles because they came to a website and started browsing just like they do if they were to have gone to a local book store to find a book of personal interest.

FACT: Wrong! Most people will search the Internet using one of the major search engines and they will be putting in between 1 to 5 keywords that are related to the topic of the article or information they are looking to locate. The search engines will then deliver results that best match the human's interest.

YOUR GOAL: To have your articles show up in the search engine results for the keywords and topics that are most related to the content of your article.

HOW?

You must embrace this TITLE creation & traffic-building truth:

The first 3-5 words of your TITLE determine the success of your article in terms of how much traffic your article will generate back to your website. Success can only be had when you create keyword rich titles for your articles that match the most commonly searched keywords for your topic.

How to determine which keywords are rich and the right ones to use for your article?

You'll need a keyword research tool. Some are free and some are fee-based. Overture.com has a popular keyword research tool that shows you the most common search results from the Yahoo search engines directory. If you want to see what's on "Google's Mind" you can try one of their current beta tools called "Google Suggest":
http://www.google.com/webhp?hl=en&complete=1

Whether you use a web-based keyword research tool or invest in one of the more advanced application level software keyword research tools, it's critical that you learn know how to do keyword research.

A "Good" vs. "Bad" TITLE Example:

Here is an example of the difference between a non-keyword rich TITLE vs. a very keyword rich TITLE that is proven to perform better in terms of traffic creation:

Bad TITLE Example:

"Top 9 Ways You Can Acquire Fractional Jet Ownership"

Excellent Keyword Rich Title Example:

Fractional Jet Ownership - 9 Strategies to Help You Acquire Your Private Jet

Why is it more effective?

Because it does not waste the first 3 words of the title with meaningless garbage words like "top" or the number "9" or "ways"...and gets right to the important words that might be found when someone is using a search engine to research a topic related to your article.

You'll also notice in my example that I included the word "Private" Jet. Why? Because my keyword research said that people who search for fractional jet also search for the word "private jet" and therefore I wanted to boost the chances that my title would be found by a larger number of potential visitors to the article.

Two recommendations on what NOT to do:

1) Don't include garbage characters in your TITLE such as quotes, tildes, asterisks or anything else that a search engines has to work hard to discard in order to understand the TITLE of your article.

2) Do not engage in any search engine spam technique by having keyword rich TITLES that have nothing to do with the topic of your article. You'll only be hurting yourself as the search engines already aggressively filter out bad behavior like this.

YOUR INTELLIGENT KEYWORD RICH TITLE COPYWRITING CONCLUSION:

If you want to maximize your results from any article writing strategy, you must master keyword research so that you can create keyword rich and intelligent article TITLES. Your pay off will be massive amounts of traffic to your articles and website thanks to the search engines who love smart keyword rich TITLES!

Article Writing & Copywriting Secret - How To Make Your Article TITLE Sell
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Christopher M. Knight invites you to submit your best quality original articles for massive exposure to the high-traffic http://EzineArticles.com/ expert author community. When you submit your articles to EzineArticles.com, your articles will be picked up by ezine publishers who will reprint your articles with your content and links intact giving you traffic surges to help you increase your sales. To submit your article, setup a membership account today: http://EzineArticles.com/submit/

(c) Copyright - Christopher M. Knight. All Rights Reserved Worldwide.

How To Make 100 Dollars A Day - 5 Easy Steps

How many ebooks or reports have you purchased lately promising to put you on the easy road to internet wealth? Don't worry about keeping count, it's a necessary step in your online marketing curve.

A word of advice; don't let your friends or family chide you for not becoming an Internet Millionaire overnight. Just remember that its the 80-20 rule that applies to business life online, just as it does in the 'real world.' Of every 100 marketers trying to make money on the internet, only 20% will really ever make it. The other 80% try, but never get started or remain unfocused, hopping from one opportunity to another.

If you want to be successful (just as in real life) you have to practice the 'Power of One' approach. That means focus on one thing at a time, get really good at it... then move on.

How To Make 100 Dollars A Day - 5 Easy Steps

I'm sure your curiosity is boiling over right now wondering just how easy it's gonna be to make 0 a day. After all, I'm pretty sure plenty of so called "Gurus" have already promised you instant riches... right?

So what exactly makes the steps I'm going to give you any different from what you already have? There are really more than five steps to successful Internet Marketing, but for the sake of time, I'm cutting the fluff and giving you the condensed version. But don't worry... what I'm sharing works!

Ready to go? These are easy, fundamental steps that you should learn and work on every day.

Step 1 in the 0 A Day Income System is this...

Make sure you have a PayPal, ClickBank and a PayDotCom account setup for yourself. That's most important! That's how you're gonna get paid;-)

All are quick and easy to setup. It just takes a little of your time.

Go to ClickBank.com for your ClickBank Account.

Go to PayPal.com for your PayPal account.

Go to PayDotCom.com for your PayDotCom account.

You don't need a product or service of your own, you really don't need much of anything.

JUST THE ABILITY TO WRITE A GOOD RECOMMENDATION for someone else's product!

Before you stop reading this article because you possess an inherent fear of writing, I've already made sure you have a way around that, too. You're simply going to become an expert at speaking your article/review (recording it) and having it transcribed. Having someone transcribe your spoken article, may cost you .00 to bucks. That's all... no more I can't write excuses, OK?

I know... I'm probably jumpin' way ahead here, but I know you may be thinking about so many other obstacles that you may just think this is going to be too hard... right?

Listen to me... just one step at a time, OK! We're going to go over a lot of things here for sure. All I want you to do for now is relax and trust in the fact that we're gonna go over everything you'll need to know to be successful with my system.

Okay... the first step you've taken is ensure that you have accounts setup so you'll be sure to receive proper credit (and profits) on product referrals.

So here's Step 2 in our 0 A Day Income System....

We're going to capitalize on an ingenious method where we simply write one article a day (approximately 350-700 words) and in that article you offer a detailed, unbiased review of someone else's product. That's it!

Step 3- You go to ClickBank.com > Marketplace and browse through the programs that you already have knowledge or interest in. Spend some time there. You don't have to feel like you have to pick the first one or two you see. Read the "Pitch Page" and see if it's something you feel you might buy.

Later on, once you get to feeling comfortable there and learn the different ways to search, you'll feel right at home. Several tips for you; when you do your searches, change the search results level from 10 to 30. This will save lots of time. Tip two is don't pick the most popular listed programs as there are a lot of people competing for those.

Learn the difference between 'sort' methods. They are: Popularity, High and Low gravity, % Earned and % Referred. As mentioned earlier, take your time and get to know ClickBank well, really well.

To recap a bit....

*You've setup your affiliate accounts with ClickBank, etc

* You're going to find some products you are interested in reviewing and write a short product review about that product.

* Later, we'll then submit these articles to some popular article directories such as the one you're on now.

Step 4- Now, let's talk briefly about the actual construction of your article.

Your title is the most important part of your article!

Spend 50% of your efforts on the "TITLE" of your article. This is extremely important. If your title isn't full of benefits for it's readers, chances are the article won't even get read... so spend a lot of time on it!

The above point is EXTREMELY important! The title of your article will decide it's success or failure -- plain and simple!

Step 5- And here's the kicker...

Once you've written your article, you are afforded the opportunity to place a small "About The Author" byline at the bottom of each of your articles. Many article publishers use this "ad space" to tell folks a little about themselves and then also place a link back to their website.... just like below.

So... you're going to use this small ad space to place a brief note about you and leave your website link where they can easily find your affiliate product link. This way, when someone reads your rave review about a particular product, they just might want to learn a little more about it. So, they simply click on the link at the bottom of your article and VIOLA! They are transported through cyberspace and...

You get credit for the referral and more importantly a commission if this person decides to buy the product. Dang! I love the Internet!

Follow these steps and do them religiously EVERY DAY and you'll certainly be on your way to seeing how others constantly open their email every morning with a hot cup of their favorite coffee and see those PayPal paydays.

How To Make 100 Dollars A Day - 5 Easy Steps
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Go to http://www.terry-hudson.net/100dayincome.htm where Terry reveals the rest of the 0 Per Day Income System.

Did you find this article useful? Want to know more about how you can position yourself to make 0 dollars a day? Steps 6, 7 and 8 give you many more practical, easy to implement steps including a bakers dozen of the hottest article directories online. If you want to target an income of say ,000 a year, go to terry-hudson dot net for information on this and other ways to put your earnings on an inevitable path upward. Terry has an interesting view on teaching new marketers how to start earning money using the Internet.

Terry Hudson lives in the beautiful US Virgin Islands. He is a licensed boat Captain, scuba enthusiast and avid sailor.

Article Writing 101: The Perfect Author Resource Box

If you want to really make your article "SELL" then you've got to craft the perfect RESOURCE BOX. This is the "author bio" that is below your article body and it's also known as your "SIG" (short for SIGnature).

Here are the essential items that should be in your RESOURCE BOX:

Your Name: You'd be amazed at how many folks forget to include their name in the RESOURCE BOX. Your name and optional title should be the first thing in your resource box. Your Website Address: in valid URL form. Example: http://Your-Company-Name.com/ Your Elevator Pitch: This is 1 to 3 sentences that encapsulates the essence of what makes you and your offering unique. Also known as your USP (Unique Selling Proposition). Your Call To Action: You've got them warmed up and now it's time to lead them to BUY from you or visit your website. This is where you "Ask For The Sale." Best to only give (1) specific call to action.
Here are some optional items you could include in your RESOURCE BOX:

Article Writing 101: The Perfect Author Resource Box

Your Ezine Subscription Address: While getting your interested visitor to surf your website is nice, capturing their email address can help you begin the confidence/trust process. If you're going to do this strategy, include a URL for your ezine subscription address and do not use an email address for the "join" address. Your Contact Information: Such as your business phone number or how to reach you for interviews or your press/media kit. Keep in mind that article marketing is a timeless strategy and you may not have an easy ability to retract what you put in your article once it hits major distribution. A Free Report: This could also be part of your call to action or your free bonus report that further enhances your credibility as the expert on the topic of your article. Your email autoresponder: I'm not a big fan of this strategy due to the fact that spammers will text-extract your autoresponder address and add it to their spam list. Perhaps this strategy was best for the 1990's and has now run its course. An anchor URL that is related to one keyword or keyword phrase that you want to build SEO strength for. Example: if I wanted to build search engine relevance/strength for the term "Article Writing," I'd link up that term in my resource box to my website. This is an intermediate to advanced level strategy and should not be abused by over-doing it. Keep it simple.
What NOT to include in your RESOURCE BOX:

A listing of every website you own. There is no faster way to dilute your credibility than by posting a half dozen irrelevant URLs that have nothing to do with each other. Best to only post ONE URL that is related to the topic of your article. A listing of every accomplishment you've achieved to date. No one cares. Keep your resource box brief and to the point. Yes, your resource box should be benefit oriented so that the reader finds value in reading it rather than your ego being justified. Advertisements or pitches for products that are not relevant to the topic of your article. Keep the size of your resource box so that it's no larger than 15% of your total article size. Too often I see resource boxes that are 50% of the size of the total article and this is abusive.
Your Perfect Resource Box Conclusion:

The BODY of your article is where you "GIVE" and the RESOURCE BOX is where you get to "TAKE" for your article gift of information. The resource box is the "currency of payment" you receive for giving away your article. Be sure to include your name, website address, your unique selling proposition as briefly as possible and a simple call to action.

Article Writing 101: The Perfect Author Resource Box
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Christopher M. Knight invites you to submit your best quality original articles for massive exposure to the high-traffic http://EzineArticles.com/ expert author community. When you submit your articles to EzineArticles.com, your articles will be picked up by ezine publishers who will reprint your articles with your content and links intact giving you traffic surges to help you increase your sales. To submit your article, setup a membership account today: http://EzineArticles.com/submit/

(c) Copyright - Christopher M. Knight. All Rights Reserved Worldwide.

What IS the Difference Between Marketing and Sales?

There seems to be a never ending argument among marketing and
sales professionals as to what really is the difference between
marketing and sales functions. More often than not, both
business activity terms are used to describe any business
activity that is involved in increasing revenues. For small
businesses, with limited resources, there often is no practical
difference in marketing and sales functions, all revenue
generating activities are typically implemented by the same
personnel.

As a company grows in revenues and number of personnel, it
typically follows a logical business function progression of
"specialization", a process where the lines between more
generic, departmental descriptions and functions became much
more definitive and associated functional responsibilities
become much more focused. Marketing and sales functions are no
exception.

Marketing and sales functions are diverse yet very
interdependent. Typically "sales" cannot exceed revenue
objectives without an effective marketing planning and support,
and "marketing" directives ultimately becomes useless without
sales to implement the plan.

What IS the Difference Between Marketing and Sales?

Like many complex business issues, it is sometimes easier to
define something by what it's NOT as it is to define it by what
it is. Let's take a closer look at marketing to better define
what sales is not.

Simply defining "marketing" as the "Four P's", product, price,
place and promotion, based on your Marketing 101 class in
college is not practical in today's global markets. In a
general sense, marketing is more theoretic than sales, focused
on purchase causality and is more prescriptive in purpose than
descriptive. Marketing involves micro and macro market analysis
focused on strategic intentions where sales is driven more by
tactical challenges and customer relations. Let's take a closer
look at how marketing is truly different from sales:

Marketing responsibilities are distinct from sales in that
marketing:

* Establishes and justifies the company's best competitive
position within a market

* Initially creates, helps sustain, and rigorously interprets
customer relationships

* Locates and profiles potential markets and key participants
within

* Generates quality sales leads

* Develops effective selling tools

* Formally analyzes and tracks competitor's business strategies
and tactics

* Defines, prioritizes and justifies new product or service
improvements and developments

* Promotes an explicit company product or service image

* Facilitates information transfer from customers to the rest of
the company

* Simplifies the customer's product or service procurement
process

A full time Marketing Manager would be responsible for the
following tasks:

New Product Rollouts:

Strategy development, program incentives, timing and media
coverage

Agency Evaluation:

Selection and evaluation of outside marketing contractors

Customer Database Management:

Software selection, training, maintenance of customer contact
Information

Market Research:

Market definition, prioritization, project management, data
gathering

Pricing Analysis:

Pricing as a marketing tool...initiate and analyze competitor's
pricing practices

Product Audits:

Establishment of a formal means to evaluate competitive
offerings

Public Relations:

Establishment, guidance and coordination of all areas of public
Relations

Trade Shows:

Definition, participation, prioritization and audit for
effectiveness of all trade shows

Product Promotions:

Strategy formulation, program composition, premium definition,
all media coverage

Marketing Communications:

All printed / electronic communication: brochures, catalogs,
price lists, case histories

Media Selection:

Assist in selection and prioritization of all media options:
print, broadcast, multimedia

Internal Communications:

Establish and maintain all inter-company corporate communication
means

International Marketing:

Establish company presence in targeted international markets,
audit for effectiveness

Strategic Planning:

Offer strategic information and alternative insights to
corporate management strategies

Board Meeting Participation:

Communicate and reinforce the company marketing priorities,
strategies and tactics

Corporate Vision Statement:

Proliferate and reinforce the corporate vision throughout the
Organization

Corporate Identity and Image:

Create, maintain, improve and "manage" all corporate images and
symbols

To a "pure" marketer, the marketing role in a company is not
just a business function, but a business philosophy. An
effective marketer truly believes "dominating" their target
market is "owning" their market. The more a marketer can do to
maintain market leadership the more effective they are
perceived within the organization and within the industry.

As customer retention has become more of a business priority in
our intensifying competitive markets, the marketing function
has evolved from influencing potential customers to involving
them the company's business planning and advancement. Effective
marketing also has blurred the distinction between product and
service and continues to apply more influence on the company's
sales representation priorities.

In conclusion, marketing and sales functions are deeply rooted
in each other's purpose and revenue growth intentions. There
are few functional areas in business that relate more to each
other. So the next time you hear someone say the word "sales",
when the appropriate description would have been "marketing",
or vise versa, think of this article and choose from any one of
these documented business functions to make your point of
distinction!

What IS the Difference Between Marketing and Sales?
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Mark Smock is President of http://www.business-buyer-directory.com, the FIRST international business buyer directory of its kind. Business Buyer Directory provides a non-traditional means for proactive business buyers to locate businesses for sale worldwide that meet their exact registered purchase criteria.

How To Make An Email Address

You can have an email address for free - in fact you can have several of them if you want. An email address gives you the facility to communicate through the Internet with friends and even strangers. It also gives you a certain measure of anonymity. This has encouraged people to use email addresses for the sort of communication with others that they might never have thought possible through ordinary (snail) mail.

Making an email address is quite simple. Many email service providers such as Hotmail and Yahoo provide the services free of charge. Others like gmail require that you should be introduced by an existing member. This helps everyone in the long run by ensuring that every member is a genuine and respectable person, and prevents misuse.

To create an email in your name, simply visit the site of the email provider. For example, if you want to make an email in Hotmail, go to hotmail.com and select free email. If you want a yahoo mail, go to yahoo.com and select email from there.

How To Make An Email Address

You will be required to give basic details about yourself. In reputed sites you can safely give your personal details, as these are not misused. You will be asked indicate your general preferences and also whether you could be sent information on specific subjects. You can choose items of interest to you. For example, if you are likely to be shopping, you may opt for shopping information to be mailed to you. If you don't want any information, you can refrain from choosing any one.

You can also have an email address that makes use of your own domain name. In this case you may have to spend a small amount of money, but the email address that you get will be unique and bear your individual or your company name. In this case you can choose your user name and a domain name. Domain name is what comes after the user name in the email address, like hotmail.com. In case of your own domain name this can read like yourname@yourdomainname. This could be your company name or your family name or something like that making it unique to you. Usually hosting companies offer multiple usernames with a domain name.

How To Make An Email Address
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Sex in Advertising: Does it Sell?

We're surrounded by advertisements that desperately compete for our attention. Everywhere we look, we find ourselves inevitably drawn to images of scantily clad attractive men and women that are supposed to somehow inspire us to purchase products they endorse. Sure, this attention-getting strategy is popular. But, is it effective?

Sex appeal can increase the effectiveness of an ad or commercial because it attracts the customer's attention. It's human nature to be curious about sex. A pair of long legs on a billboard is more likely to catch (and hold) a guy's attention than a puppy, regardless of how cute it may be. Even women are drawn to them, perhaps with the desire of having goddess-like legs.

However, misuse of sex appeal can be costly. Many campaigns deemed offensive have started brand boycotts that affect sales and damage brand reputation. Abercrombie & Fitch has been involved in several scandals, the latest from their most recent catalog entitled "XXX Wet, Hot Summer Fun." On April 18, 2002, only a week after the catalog hit the stores, the Illinois State Senate passed a resolution condemning A&F's advertising tactics. This resolution, backed by several nonprofit organizations, suggests citizens and shareholders boycott Abercrombie's products and to take a stand against the company's marketing strategies. Although sexy images in catalogs are not at all uncommon, "XXX Wet, Hot Summer Fun" featured naked boys and girls frolicking in natural settings. Not quite appropriate for an apparel catalog targeted at teenagers.

Sex in Advertising: Does it Sell?

Sex in advertising has stirred controversy for many years, an advertiser must be careful when incorporating it in a campaign. Great advertisers consider not only the attention-getting power of an advertisement or commercial, but also what kind of emotional response it provokes in customers. Studies show that the attractiveness of the endorsing model provokes positive responses. Nudity and graphic erotic content, while still increasing consumer's attention, doesn't really generate positive feelings among viewers. In other words, advertisers must be careful to avoid the "cheap shot," which may negatively affect a brand's image.

To avoid that, the sexual content in advertising must be appropriate to the product category and have a proper underlying message. In 2000, Heineken launched the "It's All About the Beer" campaign. One spot, called "The Premature Pour," shows a beautiful seductive woman pouring Heineken into a glass. When a guy across the bar responds by pouring his own, he nervously pours too fast and spills foam all over the table and himself. The sexual content is implicit, yet direct. The sexual reference in this and other spots in the campaign worked, causing sales to rise 13% in the first two quarters of 2002. However, Steve Davis (VP of marketing in Heineken USA), claims that, "Provocative is a very good place to be, as long as we're not inflammatory. But the spots also work for a different reason. From the tag line to the plot, they are about a desire for Heineken. Our ads make the beer the hero."

Sex sells, yes, but only when used "in good taste." As marketers we must think not only in getting customers' attention for the short term, but also in building a brand reputation that will yield long-term results.

Sex in Advertising: Does it Sell?
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Mark Levit is managing partner of Partners & Levit Advertising and a professor of marketing at New York University. Partners & Levit's clients include Procter & Gamble, UnitedHealth Group, and GE Commercial Finance. For more information call 212-696-1200 or visit http://www.partnerslevit.com.

Article Marketing - 9 Key Components to Writing a Good Article

Writing a good article is not as difficult as a lot of people think it will be. So many people just freeze up when I suggest article marketing as a way to drive traffic to their website. I really don't get it...here are 9 simple ideas that if you follow them, will have you writing good articles right away.

What makes an article good?

Content. First, foremost and above all else! If you are providing good content the rest of it doesn't really matter too much.Everything else can be improved upon with practice, experience or by paying someone else to do the writing for you if you have to! But the content...that is YOU...that is where your experience, your knowledge comes in. If you give good content the reader really won't care if you have a run-on sentence. Provide value. OK, this is part of content...but it is so important it bears repeating! Be factual and solve a problem for someone so they can learn from you! Just don't try to solve all their problems in one article! Keep it short and simple. Don't write a 1000 page book. A good length for most articles is 400-600 words...that's about 1 page. Each paragraph should be a couple of lines. Provide lots of "white space"...it makes it easier on the eyes and people are psychologically more likely to read it because it looks "easier" and short. Headlines. Build curiosity about the subject. Using a number in the title can be great, like 5 ways to...3 critical steps...top 10 methods...success at ___ in 7 easy steps. Numbered reasons are not the only types of headlines, but they make it easy for you to build your article! Opening paragraph. This is just a short explanation of what you are going to cover...it should reinforce, or support, the headline. Basically you are saying-really quickly-what you are going to tell the reader. The body style. I'm focusing on the numbered reason style for this article because it is an easy way to help you organize your content. Just be sure that your numbers match the number in your headline. And, for whatever reason, odd numbers seem to work best...with one major exception-the top 10 list is awesome. So if you don't have 10, then make it an odd number. Closing paragraph. In a sentence or two, what did you just tell your reader about? Keep this a positive statement. Your resource box. This is where you put your "by-line", how people can reach you for additional information. Make sure you have your website here or you won't get much traffic! Keywords. Use keywords for your topic in your headline, opening and closing paragraphs. If you can sprinkle them throughout the article that is great, but it is better to write naturally then spending a ton of time trying to force in keywords!

Article Marketing - 9 Key Components to Writing a Good Article

Look, I am not a great book author...I'm no Hemingway or Shakespeare...but I don't pretend to be-and better yet, I don't have to be! That's not what article marketing is about. Follow these 9 easy guidelines and use article marketing to drive traffic to your website and increase your business.

Article Marketing - 9 Key Components to Writing a Good Article
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Tellman Knudson is CEO of Overcome Everything. He and his team at The Listbuilding Club are passionate about teaching others the ins and outs of list building and other internet marketing strategies. Learn more about article marketing by visiting http://ListSpeed.com/