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Saturday, June 15, 2013
Tuesday, March 5, 2013
Article Marketing - Is it the Best Way to Market Online Products and Services?
Many folks swear by online article marketing, of course, many industry consultants, manufacturers, and analysts once believed in writing trade journal articles to establish themselves as experts using informational marketing strategies - it's a pretty old concept, but does it work in the new paradigm online? Yes, it appears to work well, unfortunately, there are a lot of people doing it and so it's not working nearly as well as it once did.
The newest players often are not real experts, rather they are expert SEO search engine optimizers and experts at getting people to click on links to their websites and getting their articles and information out in front on the search engines. This poses a bit of a dilemma for the reader online, as to who really knows what they are talking about and who is a trickster selling trinkets on the Internet?
Interestingly enough, I do a bit of online article writing, but I am not attempting to promote anything. Moreover, I am writing because I want to get at least some of my thoughts out to the world and give the world information, ideas and innovations.
Article Marketing - Is it the Best Way to Market Online Products and Services?
As far as promoting services or products, yes, well I guess, article marketing is a great way to do this. There are many ways to marketing your products or services online or offline for that matter. Article marketing is just one way, not sure if it is the best, especially with so many people now doing it.
Before there was far less competition, fewer articles and it was amazing how great it worked, today, I am not convinced it is the best business marketing strategy, but it is certainly one of many good strategies to consider. I would not skip it, but I also would not put all my eggs in one basket and think that will solve all your needs either. So please consider this.
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Lance Winslow - Lance Winslow's Bio. Lance Winslow is also Founder of the Detail Guys, a cool little Franchise Company; http://www.detailguys.com/founder.shtml/.
Monday, February 25, 2013
Article Marketing: How to Market Your Articles as a Newspaper Column
Article marketing has great benefits for any business.
One great way to market your articles is to use them in your own newspaper column.
How to get a newspaper column
Article Marketing: How to Market Your Articles as a Newspaper Column
For the last 12 years, I've written a weekly relationships/parenting/stress management column for a nationally syndicated newspaper. While you and I would have trouble going to lunch on what I get paid for each column, what I get from each column is of much greater worth: simply stated - tons of prospects, publicity and profits.
The best way to get started is to read your local newspaper to see where a column about your niche would fit in. Then approach the editor of that section with your idea. Make sure you have 2-3 of your best articles to show the editor. Best of all, have many articles up on the article directories and you can send an editor to the article directory to check out your articles.
If they say no, politely thank them for their time. Wait a few months and try again.
One of my article writing and article marketing mentees took this idea and has built a practice around it. She has an assistant that calls other papers to pitch the column, so she is syndicated nation wide.
The other day she called me with a big problem - she wanted to know if I knew of any good relationship coaches to whom she could send her over flow of clients.
That's both a nice problem to have and the power of article marketing.
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Visit http://www.TheInternetArticleGuy.com for more leading edge tips and tools for writing articles that bring you prospects, publicity and profits. You can also subscribe to our monthly Article Writing & Marketing Tips Newsletter. You are also invited to visit my Express-Start Article Writing Program [http://www.theinternetarticleguy.com/express-start.htm] for more information on the next article writing tele-seminar.
Sunday, February 17, 2013
Article Marketing - How to Promote Online Payment Services Using Article Writing
The online payment services marketplace is heating up with competition. More major players are entering this space. So it definitely helps to be able to possess a reliable source of search engine traffic. Here is how you can promote payment services on the Internet with article marketing.
Tip 1: Discuss payment security standards on the web.
Tip 2: Talk about the ease of making payment online.
Tip 3: Demonstrate how businesses can increase revenues by accepting more payment options.
Tip 1: Discuss payment security standards on the web.
Article Marketing - How to Promote Online Payment Services Using Article Writing
Someone who has never made an online payment before may be hesitant to giveaway their credit numbers on a website. You can assure consumers that their credit numbers are safe when they pay on a secure gateway. The data is encrypted so that no one else can access the information. This encryption standard is commonly known as SSL (Secured Sockets Layer). The article doesn't have to get too technical. But consumers must at least be able to recognize the "https" protocol, which represents the presence of SSL technology. When business owners adopt the payment services you offer, they can immediately offer such benefits to their customers.
Tip 2: Talk about the ease of making payment online.
Write about the online payment process. If the process is too complicated, it may deter customers from completing payments. The process should be as simple and as hassle free as possible.
Tip 3: Demonstrate how businesses can increase revenues by accepting more payment options.
Due to the competition in this space, different people may hold different accounts with different service providers. For example, some people only have a Paypal account. If you don't accept Paypal payments, you are losing a chunk of the business. But what about those who don't like using Paypal? You may then offer alternative payment options to increase business.
So how much additional revenue can businesses expect to earn when they use your payment services?
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Want to learn how to get to the top of Google using Article Marketing? I have the tools, knowledge, and resources to help you achieve your traffic and income goals.
Join the article marketing newsletter by Darren Chow
Wednesday, February 6, 2013
Marketing Ideas For Small Architecture Firms
Small architectural firms have slowly dwindled, being unable to cope with competition from established larger firms. This makes it essential for the existing small architectural firms to have a well-thought-out marketing plan and effective marketing strategies to become successful firms. Some firms have selected a certain niche to specialize in; others have formed alliances with other services to stay in business. With a good marketing strategy they can attain their target goal more easily.
Some Marketing Ideas for Small Architecture Firms:
- Making use of the Internet is a great way to market small architecture firms. By creating a content-rich, visually pleasing and easily navigable website, you can attract a number of clients. You can make your small architectural firm visible to the whole world using the Internet; and if it is keyword-search optimized, your site can be displayed when keyword searches are done by prospective clients, thus making it highly target market-oriented.
- You can also start a free newsletter service asking those who visit your site to subscribe to it, generating leads as well as staying in touch with potential clients.
- Ask for your satisfied customers to put up their testimonials on your website as this may help persuade other clients to consider your firm.
- Permission-based e-mail marketing is a very cost-effective and easy way to market your services online.
- Use carefully planned advertisements that are well planned and that convey the right message to the clients extolling the benefits of choosing your firm. The TV, radio, newspaper, free newspapers, and magazines can be used effectively to advertise your services. Make sure you advertise regularly and effectively. Try advertising in magazines that deal in home decoration or building and construction. Infomercials on TV that are informative as well as portray your firm as trustworthy and capable can help, too.
- Form alliances with other services that complement your business, in which they can refer you and get a commission from you for doing so.
- Work out deals with local real estate agents who may recommend you to people who are in need of your services.
- Offer excellent customer service, since nothing can compare to word-of-mouth advertisements. Your firm has to appear dependable and experienced and promise them quality work, but make sure you keep your promise.
- Market research and competitive analysis have to be done frequently to stay ahead of your competition and to counter any of their strategies.
- Keep track of how your client heard of you, since it can help give you valuable insight as to which advertising media is working for you and which area is not that effective so that you can allot appropriate funds to the various media.
You can use these tips and many more for getting new clients for your firm. If required you can even take the services of professional marketing consultants and business management software for managing and developing your business.
Marketing Ideas For Small Architecture Firms
Marketing Ideas For Small Architecture Firms
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Alexander Gordon is a writer for http://www.smallbusinessconsulting.com - The Small Business Consulting Community. Sign-up for the free success steps newsletter and get our booklet valued at .95 for free as a special bonus. The newsletter provides daily strategies on starting and significantly growing a business.
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Sunday, February 3, 2013
4Ps & 6Ps - Marketing Mix
Marketing mix is one of the major concepts of marketing. According to the traditional base, there are 4Ps of marketing. These are referred to as the marketing mix. But in the modern use of the term, many more Ps have been coined. People have found six, seven even eleven Ps of marketing. In this article we will talk about the 4Ps and 6Ps.
Four Ps
The four Ps of marketing mix consist of Product, Price, Place and Promotion. Product means the thing that you are selling. It can also be a service like the tourism industry.
4Ps & 6Ps - Marketing Mix
Price means the rate at which the product is being sold. A number of factors are involved in determining the price of a product. These include competition, market share, product identity, material costs and the value customers perceive of a product. In fact prices are also determined by competitor's products. If the competitors have the same product, then the price of a product will go down.
Place refers to the real or virtual place from where a product can be bought by a consumer. Another name used for place is called "distribution channel". Promotion is the way that a product will be communicated to the general public. There are four distinct ways in which this might be done- 'point of sale', 'word of mouth', public relations and advertising.
Somewhere down the line people felt that four Ps were not enough for marketing mix. It had to face a lot of criticism mainly on the grounds that it was extremely product focused. This was not enough for the economy which is based a lot on services as well nowadays.
Another criticism that marketing mix has to face is that it does not have a 'purpose'. So it should be looked upon as a tool that sets marketing strategy. Another criticism of marketing mix is that it does not discuss customers. This is why the concept of Six Ps of Marketing mix has achieved relevance.
Six Ps
The six Ps contain all the four Ps of marketing - product, price, place and promotion. In addition, it contains, two new Ps, namely People and Performance.
People include the potential and current customers of the business and how they make their purchase decisions. Market segmentation is also a part of this. It contains the features of market segmentation and the most attractive segments of this market.
The next P is Performance. This implies the performance of the business. The financial and strategic objectives of the business are dealt with here. It is also seen whether these objectives are achievable and realistic or not. The metrics of financial performance are also seen and appropriated in this division.
The six Ps of marketing mix help to overcome the criticisms of the four Ps. Hence the 6Ps serve to be a better alternative as compared to the 4Ps of marketing mix.
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more articles at CITYOFMARKETING.COM [http://cityofmarketing.com].
Tuesday, January 29, 2013
Top 10 Salon & Spa Promotions and Marketing Ideas
1. Networking and Connecting to gain the Leading Edge.
Getting out and making a name for yourself is important. It's not enough to place a sign out front and run an advertisement in the paper and wait for the phone to ring. You are more likely to get business from people who have made contact with you or know you. Participate in your community and join groups where you can network with people in your suburb or town, you'll be able to make connections, get the word out about your salon and spa and bring in some new clients. Get out, meet people and increase your business visibility.
2. Stealth Marketing
Top 10 Salon & Spa Promotions and Marketing Ideas
Use Viral Marketing to build your brand awareness and enhance your marketing efforts. By using pre-existing social networks like Facebook, YouTube and Twitter you can get the word out and create buzz for your salon and spa. Stealth marketing can encompass social networks, text messages, blogs and blog posting all with the purpose of gaining visibility and increasing your marketing objectives.
3. Email Marketing
As a day Spa, Beauty or Hair Salon owner your client list is a precious asset. Consider the lifetime value of a client. How much does each of your clients spend on average per month, per year and over a lifetime? It costs anywhere from 5 to 8 times more to gain a new client as opposed to retaining your clients. Therefore, you need to place a strong emphasis on keeping existing clients. Keeping in touch with your clients to stay top of mind is important to gain repeat business. Email Marketing is a highly effective way to build and maintain relationships.
4. Praise from Happy clients
The marketing giants use celebrity endorsements (testimonials) to expose their products and give their products credibility and appeal. You too can get testimonials from your happy clients. Identify people who can influence your target market and get them to endorse your treatments and techniques. Get key leaders within your community to try your products and treatments for free and get their feedback in writing. Get their permission to use their feedback, comments and photos in your promotional material.Endorsements can come from friends, the most powerful endorsement is when friends and clients recommend your product or service to another friend. This is powerful word of mouth advertising and more believable than any other form of endorsement.
5. The Power of Free!
We all like getting a little bonus, a gift, a little something extra. Your clients do, too. The acronym "GWP" stands for "Gift with Purchase". As the name suggests, a GWP is an item that is given to your client when she spends above a specified amount on beauty treatments, hairdressing or skin care products. The Gift with purchase (free item) could be anything from cosmetics, skin care products, hair care products, salon voucher, product samples, etc. Free offers for example Buy 10, Get One free, Buy a Facial and Pedicure and Get a Free Manicure adds transactional value and enhances allure. Free introductory offers entice clients to trial a product. Free offers help with the buying decision and increase sales.
6. Referral Programs
Getting clients through referrals is one of the best ways to build your business. Have a referral incentive program in place to encourage clients to refer business to you. Having a specific referral program gets people thinking about who they can refer to you. A referral program encourages word of mouth advertising. Make it a habit to ask your clients for referrals. Tell them you would really appreciate it if they could recommend you to anyone who would be interested in a cut/colour/any service you provide." And of course tell them about your referral incentive program - let them know what's in for them.
7. Effective Words that Sell
Copywritingis the use of words to promote your salon and spa. You know the saying, "It's not what you say, but how you say it. You can tell clients we cut hair, do facial and waxing. Or you can start defining your product or service in a whole new light. Literally turn the spot light on what you say.
Before: We sell xyz products
After: The Best Clinically Proven Anti-ageing Formulation for Fine Lines and Wrinkles.
Before: We do Facials
After: Our Facials will Rejuvenate your Skin, Leaving it Looking Radiantly Healthy and Feeling Absolutely Fabulous.
Every word in every single message, advert and presentation forms a perception, either good or bad. Choose your words wisely. Too many salon and spa owners study what the competition is doing and do and say the same. Make you words count, make them unique, succinct, persuasive, enticing, juicy and delicious.
8. A Niche Strategy to Focus your Marketing efforts
Don't try to be everything to everyone. Focus on your specific niche. Know what makes you different from your competitors. Analyse your competitor's strengths and weaknesses. Offer more value by differentiating your specific treatments and results. One of the biggest niche strategy advantages is the ability to quickly become a dominant player your specific area of expertise. There are salons that cater specifically for rejuvenation, slimming, tanning, hair design, waxing and massage. Niche marketing can be a focused strategy at a niche group such as pregnant women, teenagers, couples, men. A massage and relaxation niche may encompass Yoga, Shiatsu, Meditation and an array of Massage techniques such as deep tissue, Swedish, aromatherapy and Thai massage. Spas are increasingly offering unique services and products to differentiate themselves from the usual facials and body treatments. A new spa niche may be carved out with Asian healing practices and rituals.
9. Win them over and Build relationships
Treat each client like they are special. Listen sincerely to their concerns. Communicate with your clients, what are their interests, likes, dislikes. Educate your clients on the many benefits of your service and products. Have promotional tools such as educational Pamphlet/Flyer/Email/Booklet/Blog/eBook which includes interesting and useful information. Make sure your clients are pampered, comfortable and give them your full attention. Recognise that you serve clients, that client relationship is part of your job. Be helpful, friendly and courteous at all times.
10. Bold & Beautiful Business.
Who gets the attention? Attractive men and women, the loud mouth and the exceptional offer. Start attracting attention to your salon and spa. Have attractive staff with flawless skin, well groomed with full make-up. You think I'm joking, but its fact that good looking people attract more business. And as a salon and spa, you are in the health and beauty business, so your people need to look the part. Would you go to an overweight personal fitness trainer, or would you want the lean muscular trainer? Who gets the attention? The budget salon with posters on the wall or the salon with a gorgeous reception, water feature, glossy magazines, top notch furnishing and finishes. We know that packaging is everything; clients pay big money for professional skin care because the marketing messages tell us its special and the packaging supports the message. Is your salon and spa supporting your marketing message? Attractive people, places and objects are attractive because they literally attract attention and interest. Is your salon and spa attractive and attracting attention? Attractive refers to everything: your marketing messages, the way you answer the phone, answer questions, the way you present yourself, your advertising. It all needs to be bold, beautiful, attractive, and appealing to draw people in.
Top 10 Salon & Spa Promotions and Marketing Ideas Check For The New Release in Health, Fitness & Dieting Category of Books NOW!
Check What Are The Top Cooking Books in Last 90 Days Best Cheap Deal!
Check For Cookbooks Best Sellers 2012 Discount OFFER!
Check for Top 100 Most Popular Books People Are Buying Daily Price Update!
Check For 100 New Release & BestSeller Books For Your Collection
For more Free Salon & Spa Tips, Strategies and Ideas, go to http://www.salonprofit.net
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